Page 57

By Jack Joseph Smith

1916. Pancho Villa raids Columbus, New Mexico. Brig. Gen. Pershing invades Mexico with orders to get Villa at any cost. But the guerrilla proves harder to catch than a cucaracha. 1916. General "Black Jack" Pershing orders Pancho Villa caught dead or alive. And Old Crow is 81 years old. Men knew the taste of real Bourbon whiskey then. You know it today. Old Crow... since 1835 it's been the original sour mash Bourbon. The Bourbon. Mellow. Smooth. With a flavor the man who knows Bourbon has appreciated for generations. Accept no substitutes. When you know OLD CROW you know Bourbon. Aged a full six years.

Original Scan

AI Interpretation

GPT

An Old Crow advertisement pairs photographs and a 1916 caption about Villa and Pershing with claims about the bourbon's age, flavor and history.

The advertiser uses a pursuit story and old photographs to sell a sense of tradition. The page contains no manuscript commentary on the advertisement.

Claude

A printed Old Crow whiskey advertisement: '1916. / General "Black Jack" Pershing orders / Pancho Villa caught dead or alive. / And Old Crow is 81 years old.' with the slogan 'When you know / OLD CROW / you know Bourbon.'

Commercial clipping kept in the collection, probably for its 1916 Mexico story. Its historical claims are advertising copy and are not checked here.